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Most companies want to have the #1 ranked result on a search engine. While it may make sense to have this it should not be the goal of a search engine optimization project. This website demonstrates this fact. Doing a search for "chemical paper fastener" or "reduced force paper fastener" should bring you to this site.
This site was created by John Robb as a demonstration of his concept of symptoms and cures which he uses to explain search engine optimization. Visit SEO Expertise for more information on how to make change your website from a boring brochure to a dynamic sales tool.
Most people know chemical paper fasteners by another name, glue. A reduced force paper fastener is better known as a one-touch stapler. With this information in mind how important do you think it is to rank #1 for a "chemical paper fastener" search?